SHADOW RANCH VINEYARD

Social Media Strategy · Content Creation · Digital Growth

01

THE PROJECT

Shadow Ranch Vineyard is a boutique winery with a story worth telling — breathtaking vineyard views, meticulous winemaking, and an experience that goes far beyond the bottle.

When I came on board, the brand had the substance. It just needed the strategy to match.

02

THE ROLE

I led the full social media strategy and content creation for Shadow Ranch Vineyard across Instagram and Facebook — building a cohesive brand presence from the ground up.

That meant developing the content strategy, producing photo and video content, and creating a consistent visual identity that reflected the beauty and craftsmanship behind the brand.

03

WHAT I LED

Social media strategy & content planning, photography & videography, reel production & editing, content calendar management, brand voice development, audience engagement, behind-the-scenes storytelling, event coverage, strategic scheduling & analytics.

Smartphone displaying the Instagram profile page of shadowranchvineyard, a winery in California, with photos of wine tasting, food, a dog, a pizza, and outdoor scenery.

04

RESULTS

  • Transformed an inconsistent feed into a cohesive, polished brand presence

  • Developed a consistent weekly content cadence

  • Shifted strategy toward video-first content driving higher engagement

  • Built a more personal relationship between the brand and its audience

  • Strengthened brand loyalty and advocacy through authentic storytelling

05

THE TRANSFORMATION

Before working together, Shadow Ranch's feed lacked visual cohesion and a consistent brand voice. After — a polished, editorial aesthetic with dynamic reels, strategic content, and a feed that actually reflects the beauty of the brand. The results speak for themselves.

Collage of various images: a small dog in a harness, wine bottles being bottled, a wine glass with wine and a cheese platter, a vineyard with a wine bottle hanging, a rainbow over a landscape, a man pouring wine, a close-up of a creamy spread, a young man with a guitar outdoors, a white dog with a vest, a vineyard at sunset, hors d'oeuvres on a platter, a window view of a rural landscape.

BEFORE

Collection of outdoor farm and vineyard scenes, including wine bottles, glasses of red wine, pumpkins, a barn, vineyard rows, a herd of calves, and trees.

AFTER

A collage of images featuring wine bottles, glasses of wine, a woman and a man at a wine tasting event, a Christmas tree with ornaments, a plate of food with bread, and a scenic outdoor area with trees and wildlife.

AFTER

A collage of images depicting wine tasting, outdoor dining, a woman drinking wine, a dog in a park, a pizza, outdoor yoga, a man playing guitar, wine glasses, people gathered at a table, a man giving a speech, a flyer for an event, and people drinking wine.

AFTER

06

PLATFORMS

Instagram
Facebook