OLD STONEHOUSE NURSERY
SEO · Google Business · Web Development · Social Strategy
01
THE BRAND
Old Stonehouse Nursery is a beloved local plant nursery rooted in the Reno, NV community — known for quality plants, knowledgeable staff, and a genuine passion for everything that grows.
A great local business with a loyal customer base. It just needed the marketing infrastructure to match.
02
THE ROLE
Brought in to build the marketing foundation for Old Stonehouse Nursery — covering digital visibility, website development, social strategy, printed collateral, and in-store promotional campaigns.
03
WHAT I LED
Website design & development, SEO optimization, Google Business Profile optimization, social media strategy & content planning, printed marketing material design & production, in-store sale promotional campaigns.
04
THE WORK
SEO & GOOGLE BUSINESS OPTIMIZATION
Optimized Old Stonehouse Nursery's online presence to improve local search visibility — ensuring the right customers could find them at the right time. This included full Google Business Profile setup, keyword optimization, and local SEO strategy built specifically for a brick-and-mortar business.
SOCIAL MEDIA STRATEGY
Developed a social media strategy tailored to a local nursery audience — building content frameworks that showcased the nursery's personality, products, and seasonal offerings to drive foot traffic and community engagement.
PRINT PROMOTIONAL MATERIALS
Designed and produced printed marketing materials that reflected the brand's identity — giving Old Stonehouse Nursery professional, cohesive collateral to use in-store and at events.
IN-STORE SALE PROMOTIONS
Created promotional materials and campaigns to support in-store sales — driving awareness and foot traffic through social content, print assets, and targeted messaging built around the nursery's key selling seasons.
05
WEBSITE
Built the Old Stonehouse Nursery website from the ground up — creating a clean, welcoming digital presence that reflected the charm of the brand and made it easy for local customers to find hours, location, and what's in season