HIDEit Mounts
Brand Strategy · Content Production · Digital Growth · Influencers
01
THE PROJECT
HIDEit Mounts is a wall mounting solutions company serving three distinct audiences — gamers, tech enthusiasts, and sports fans. Their products solve a universal problem: hiding the clutter of cables, consoles, and devices without sacrificing style.
When I joined, their social presence was built almost entirely on customer review images with no cohesive strategy, no video content, and no influencer program. he brand had a great product. It just needed a voice.
Over nearly five years, I built it into a multi-platform content powerhouse.
02
THE ROLE
I owned everything — strategy, video production, editing, copywriting, publishing, analytics, email design, ad creative, and a 120+ influencer network. No agency. No team. Just focused, intentional work that compounded into one of the brand's most significant growth periods.
The challenge was unique — crafting content that resonated with three completely different audiences simultaneously, while keeping the brand voice consistent, the content engaging, and the strategy always moving forward.
03
WHAT I LED
Social media strategy & execution, video production & editing, content calendar management, copywriting & publishing, influencer program development & management, email & ad design, website content, performance analytics & optimization, user-generated content strategy, multi-platform growth across Instagram, TikTok, Facebook & YouTube.
04
RESULTS
05
PLATFORMS
06
THE CONTENT
After extensive testing across all three audiences, three content formats consistently outperformed everything else.
ASMR CONTENT
Through rigorous testing, ASMR emerged as the highest-performing format across all audiences — consistently driving the strongest engagement and conversions.
NEW YEAR, NEW GEAR
A holiday campaign built around consumers upgrading their setups after receiving new devices — positioning HIDEit as the essential companion to every new console or router.
FAQ SERIES
Problem-solving content addressing the most frequently asked questions, turning common objections into engaging, shareable content that drove both trust & conversions.
07
THE INFLUENCER PROGRAM
When I joined HIDEit, there was little to no influencer program. When I left, there were 120+ influencers.
I built the program from the ground up — identifying creators across all three audience verticals, managing outreach and negotiations and tracking performance across every collaboration.
The key was matching the right creator to the right audience. A gaming influencer and a home decor creator require completely different messaging, tone, and content direction — even when promoting the same product.
THE GAMER
Identified through hashtag research, this gaming collaboration used Instagram's Collaboration post tool to amplify brand awareness directly within the gaming community.
HOME DECOR MOM
A savvy home decor creator who showed moms how to eliminate gaming clutter without ruining their aesthetic — turning a practical product into a lifestyle solution.
THE TECH GUY
A gaming content creator with a knack for detail, producing informative comparison content that highlighted key product distinctions and drove purchase-ready traffic.